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October 13, 2024
Hospital are raking in around £2.3 million a year in cash-for-access deals that allow sales reps onto wards to visit new mothers.
Almost 150 Trusts have contracts that make them up to £5.50 per birth from firms pushing baby products.
One company, Bounty, even pays hospitals up to £1.30 for each mum who allows a snap to be taken of her with her baby.
The firm then sells the picture to the parents.
The deals were today blasted by the National Childbirth Trust as “completely inappropriate”. It wants sales people banned from wards.
Some mums claim to have been harassed by reps shortly after giving birth.
But a Bounty spokesman said: “We provide a service most mums value. We have arrangements with Trusts that total around £2million.”
A Department of Health spokesman said: “It is up to local hospitals to decide whether to allow Bounty representatives onto wards.”
Source Daily Mirror